The website of Alex Kinch, live from London
Archive for May, 2009
Where is Payforit today? Guillaume Peersman, UK MD, Dialogue
May 27th
A few years ago a handful of operators, aggregators and content providers got together and quietly launched a new payment method called Payforit. Two years on, how has it evolved?
That was the question on everyone’s lips at the aptly named ‘Where is Payforit today?’ seminar, organised by aime (Association for Interactive Media and Entertainment), which took place in London last Thursday. With speakers representing all three sections of the chain (operators, mobile services providers and content providers) – plus the promise of a no holds-barred questions and answers session, I sat poised with my pen and paper and settled in for an interesting evening.
First up was Guillaume Peersman, UK Managing Director of Dialogue Communications – a mobile solutions provider (SMS aggregator to those of us who’ve been around the industry long enough) and one of the leads on the Payforit initiative.
Guillaume first gave us an overview of Payforit. Launched in March 2006, with the first services going live in January 2007, Payforit enables content providers to charge up to £10 to a users post-pay or pre-pay account. Mandated by all the UK operators (apart from Orange, bizarrely) it can handle both one-off and repeat subscription-based charging, and can also be used on the ‘full-fat’ non-mobile web.
Other developments added to the original Payforit specification along the way include one-click charging, charging to broadband dongles, and the ability to charge not just for mobile content but other low value items like CD’s, DVD’s, tickets, etc.
There are issues though. Whilst one operator has opened up a £30 price point, the rest are still stuck at a maximum of £10. Incidentally these price points are fixed – eg 25p, £1, £5 – so you can’t charge for instance £4.99 or £6.34 or any other random figure. Consumer awareness is still quite low – Payforit accounts for around 8-10% of revenue for Dialogue’s customers compared to the traditional Premium SMS mobile charging method. And whilst Payforit is showing some growth, it’s still got a long way to go before it overtakes the established payment methods like credit/debit card and PayPal for low-value items.
So where do Dialogue see Payforit going in the future? Guillaume reckons it will replace premium SMS billing, be adopted outside the UK (Ireland have already shown an interest), see growth from non-mobile content and evolve into a more converged web and mobile purchasing experience.
“We need to get away from Payforit being seen solely as a mobile content buying solution”, he says. “The content market has levelled off and with the launch of web payforit new markets are being identified, such as e-vouchers, CD’s and books, thus widening it’s appeal and providing the consumer with another payment option using mobile billing, but more importantly reaching those buyers who don’t have bank accounts, credit or debit cards”. He pointed out that whilst premium SMS billing was launched back in 1998 it only really took off in 2002 as a charging method.
With Payforit only two years into it’s evolution, and with a positively cautious attitude towards making sure it isn’t tarnished with the same ‘scam and fraud’ brush as premium SMS was a few years back, Guillaume reckons the use of Payforit is set to grow in the coming years.
“At our last Payforit seminar in 2007, I predicted that Payforit would dominate m-payments for some time to come, but that it was by no means the finished product. This prediction has been realised with the introduction of Web Payforit and Single Click, however we still have a way to go in reaching our ultimate goal of making Payforit a consistent and recognisable brand for consumers across all WAP sites.”
Stay tuned for part two, where we’ll tell you what Rory Maguire, 3 UK’s Head of Payment Services, had to say.
Check your bowel movements with your iPhone
May 27th
If I wrote an article about every press release I get about a new iPhone app I’d have written a lot of articles. Hundreds, in fact. However, occasionally one announcement catches your eye and you just have to tell the world about it..
First, a disclaimer. If you’re reading this whilst eating lunch, or are overly sensitive to conversations involving bodily functions and the porcelain god, stop reading now.
Still here? Good. Back to the story – and the news that Quango Design + Marketing have launched ipoop for the iPhone – an ‘educational app’ that helps users evaluate health and diet from what’s in the toilet bowl.
After completing a bowel movement, users visually examine what remains in the toilet bowl and then rate their droppings across three categories: frequency, color and shape. After “flushing” – or submitting – their report, users see an evaluation of what each characteristic might be telling them about their health and diet.
According to Dave Anolik, Quango’s Chief Creative Officer, “The application is not meant to replace a qualified physician or gastroenterologist. Our hope is that this application would educate and encourage users to consider their health from an often overlooked perspective.
“If someone can take the this information and use it as a conversation starter with a physician, family member or friend, we’ve achieved success.”
At just 99 cents it’s probably worth it just for the sheer conversation-stopping ability that this app will bring to any social gathering. You can find iPoop on the app store here.
CardBoardFish offer 3.9p business SMS with new TextTank service
May 27th
SMS messaging specialists CardBoardFish have unveiled a new low cost text messaging service designed for British businesses – with all the whistles and bells you’d expect plus recession-busting message pricing.
TextTank.co.uk empowers businesses to reap the benefits and savings of SMS communication without compromising features and quality. Messages to UK destinations are just 3.9p plus VAT, with delivery reports, custom sender IDs, replies, and incoming SMS included as standard.
The web-based service also allows users to securely manage number lists or individual contacts online, import data from Excel or CSV files, or just type out the numbers you wish to send to at the time you send your message. TextTank also has a built-in mail merge tool to customise individual messages, and a scheduling option allowing users to choose exactly when your messages arrive, whether immediately, manually as desired, or automatically at a future date and time.
Interview: Haim Yashar, President, TCM Mobile
May 26th
American company TCM Mobile claimed recently to have built the world’s first totally VoIP-based cellular network – a story which we covered here. I caught up for a quick chat with company president Haim Yashar to find out more.
First I asked him for a little bit of background on the company. Having spent quite a few years immersed in the mobile and VoIP space, I hadn’t heard of them before – and was curious of what differed their offering from existing mobile VoIP services, like Vopium, Nimbuzz and most recently Skype.
‘We founded the company five years ago’, Haim explained. ‘Our goal was to create a new mobile technology without the entrance barriers of traditional cellular services – for instance the high cost of infrastructure, and the limited availability and relative expense of licensed GSM and 3G spectrum. We wanted to remove these restrictions by developing a platform that provided the quality, services and robustness of a traditional cellular service but with the flexibility of VoIP technology and using unlicensed frequency space, like 2.4GHz [traditionally used for low power Wi-Fi services]‘.
Whilst the theory was good, how would such a technology work in practice – especially with the limitations of using such frequency ranges – for instance interference, capacity, etc.?
‘Our R&D team, based in Israel, knew that this wouldn’t be a simple job. We’ve spent five years overcoming the hurdles involving capacity, hand-off, scalability, and quite importantly the fact we’re sharing spectrum with an increasing amount of Wi-Fi base stations and the like. The whole system has been built from scratch with these limitations in mind – and I believe we are now at the stage where we have a platform using our own patented technology which is comparable – if not better than – traditional GSM’.
So if it uses VoIP technology and 2.4GHz Wi-Fi spectrum, could services designed for the TCM platform work as VoIP Wi-Fi handsets, and more importantly, with an increasing amount of smartphones supporting these technologies, vice-versa? Plus could a TCM designed handset roam off to a traditional GSM network?
‘Good questions. Whilst TCM handsets can connect to regular VoIP services over Wi-Fi, it’s not as great the other way around. Our handsets feature special hardware and software components to overcome the issues we discussed earlier, for instance seamless handover, frequency management, and dealing with interference from other users on the same channels. As for GSM roaming, our first generation of handsets don’t have GSM radio at the moment, but it is something we’re expecting to offer within the coming months’.
Sticking with the whole compatibility theme, I put a theoretical question to Haim. If a company with a public Wi-Fi network, such as The Cloud or BT Openzone, wanted to deploy TCM’s technology and offer a cellular service, could they re-use their existing Wi-Fi access points? ‘Unfortunately not’, he replies. ‘Our platform is designed to be secure, robust, reliable and support all the features you’d expect on a regular GSM network – plus more. Existing Wi-Fi access points – whilst good for data – are not really designed for the service levels and features our users would come to expect, so whilst we would share the same frequency space as an existing Wi-Fi network it would require our own technology to provide voice services’.
So who are TCM Mobile’s prospective customers? ‘Something you should understand is this: we’re a technology company, not a vendor or a standard equipment supplier – and a very well funded one at that. Our aim was to develop the technology – and we’re now considering the next step to bring the product to market. We’ve had considerable interest from companies in parts of the world like India, where deploying traditional GSM technology in rural areas is very costly and takes many resources. The thing they like about our offering is they can roll out cellular services to these areas at a fraction of the cost and resource requirements normally associated with GSM. For instance our base stations are small enough – and have such low energy requirements – that a site can be run off a small generator’.
With an open invitation to visit their trial deployment in Syracuse, New York, and so many more questions to ask, I felt I’d gained a little more insight into TCM Mobile. However with our allotted interview time already close to running out and the joys of a conference call routed from London through New York and onwards to Israel meaning it wasn’t so easy to make each other heard, I had to leave it there for now. It’ll be interesting to watch this company and their future announcements – I’m sure we haven’t heard the last from them.
Winners of MEX Mobile User Experience Awards announced
May 26th
Over 100 of the mobile industry’s leading innovators gathered today in London for the MEX Mobile User Experience Awards ceremony – with the prestigious ‘Innovator Of The Year’ award going to a student and his thumb-driven personalisation app.
The second MEX Mobile User Experience Awards, sponsored by Nuance, Immersion, and Digital Communications Knowledge Transfer Network (KTN), has been an open design challenge to the mobile phone industry, designers and students, and seeks to make using mobile devices much more easy and intuitive.
The winner of MEX Innovator of the Year was Aaron Rustill a student that created a Digitag – enabling users to secure and personalise any mobile phone with the touch of a thumb.
Lastminute.com scooped the prestigious Commercial category (for a product launched in the market) with an application called “nru”. This lets people find things to do based on where they are in a city. Uniquely the application enables you to point a phone to see sites and attractions in the direction that you are facing. The application works on the T-Mobile Google G-1 phone and is available in the United Kingdom.
Marko Balabanovic, Head of Innovation at lastminute.com labs said: “Lastminute.com is about enabling people to have the best experiences not only when they travel but whenever they do anything in their free time. We all love to find great new attractions, either when travelling or close to home. This application makes it easy for people to see what is around them and find their way to great new experiences in a City.”
Marek Pawlowski, the founder of MEX said: “We were overwhelmed with the number and quality of the entries we received in this year’s MEX Awards. We all use mobiles every day and the awards enable people to use their creativity to put mobile technology to good use in new and exciting ways such as the lastminute.com labs nru application.”
Other winners at the MEX Mobile User Experience Awards were:
Student Category: Happy Handsfree, by James Slater. The Happy Handsfree is a bright mobile communications device that would be purchased by parents and used by children. The device enables parents to keep in contact with their children via a mobile device worn on the wrist. The device has a microphone and speaker and enables children to stay in touch without hold a phone next to their head.
Freelance Category: The Doo Phone, by Rhys Cooper. Inspired by working with people with leaning difficulties, Rhys Cooper created the Doo Phone, to enable some of the people who need to keep in contact most to do so easily. The Doo Phone has a very easy to use mobile phone interface. The phone has a picture based speed dialling system enabling users to select the image of the person they want to call. Images and numbers are displayed in high contrast and a large font format.
Professional Category: Little Spender by Ribot. Little Spender is an application that enables anyone to keep a closer eye on how they spend their money. The application is easy to launch and use and includes gaming elements to make the application fun and rewarding. Little Spender is aimed at anyone who has month left at the end of their money and needs to keep a closer eye on their spending in a simple and fun way.
For the full list of winners visit http://www.mobileuserexperience.com/?p=705
Desmond The Bull Returns for Orange Glastonbury Promotion
May 26th
Orange have announced the return of their interactive Spot the Bull competition, which enables music lovers to compete for one of 22 pairs of tickets to Glastonbury Festival simply by guessing where in the field Desmond the bull will be.
This year it couldn’t be easier to be in with a chance of winning tickets to the sold out festival – simply go to www.orange.co.uk/spotthebull, and pick which part of the field you think Desmond will be in at 3pm. Each day, for three weeks, one lucky winner will be selected from all correct entries to win a pair of tickets.
This year for the very first time Spot the Bull has gone mobile, to play by text, send ‘MOO’ followed by the grid reference of the square you think Desmond will be in at 3pm, to 64446 (for example, MOO E7). You can also access the mobile site by visiting www.orange.co.uk/spotthebull
A team of bull-watchers will be monitoring Desmond’s movements throughout the day and reporting his grid location in the field at exactly 3pm. A live bull-cam will also be capturing his position and feeding it to the site www.orange.co.uk/spotthebull every 20 seconds giving players the opportunity to take a more educated guess and enhance their chances of winning. On choosing a location, players will be given specific information about the percentage of time Desmond has spent in that area as well as the percentage of people who have chosen that part of the field.
This year Orange have introduced a Spot the Bull widget, available to download for personal social networking profile pages and blogs, this features a countdown to the next ticket giveaway, the Spot The Bull twitter feed and images direct from Desmond’s field.
Spencer McHugh, Brand Director, Orange UK, said: “Now in its third year Spot the Bull is firmly established as a competition to look out for each summer. It returns bigger and better than ever with enhanced player interactivity and improved functionality. Finding Desmond is the most fun way to win tickets to the sold out Glastonbury festival.”
To keep updated with news from the field, avid bull watchers can sign up to Desmond’s twitter feed at www.twitter.com/spotthebull
Spot the Bull has been designed and developed by digital creative agency Poke. The competition launches on the 26 May and runs until 12 June.
NeuStar Delivers Mobile Instant Messaging Service to Telefonica O2 Germany Customers
May 26th
NeuStar today announced that mobile operator Telefonica O2 Germany has selected NeuStar’s Next Generation Messaging (NGM) services to power its mobile Instant Messaging (IM) service in Germany. The launch follows positive user feedback from a successful mobile IM trial carried out in 2008.
Specifically, O2 will deploy NeuStar’s industry-leading Mobile Messaging Gateway (MMG) to deliver mobile IM solutions to O2′s 14.7 million customers in Germany. Working closely with popular IM provider ICQ, NeuStar will enable O2′s customers in Germany to communicate with ICQ’s 42 million IM users worldwide.
O2 subscribers in Germany will be able to access the ICQ mobile IM client instantly from their mobile handsets, enjoying similar functionality to the one they have come to expect with PC-based IM.
“Our aim is to meet our customers’ needs and to provide them with the very best mobile service,” said Oliver Schmitt, head of mobile Internet and content at Telefonica O2 Germany. “Following the successful results of the 2008 trial, it is clear that mobile IM is emerging as a popular service with our subscribers. We selected NeuStar for their extensive experience delivering IM; for their ability to build customized, compelling services; and for their willingness to work with us to ensure success.”
The service will be promoted nationwide to all subscribers, and is available at launch as a downloadable client on handsets including Nokia, Sony Ericsson and Samsung devices.
“The demand for mobile IM is growing dramatically as users want to stay connected while on the go,” said Ofer Oved, vice president of ICQ. “The partnership with NeuStar enables ICQ to offer users trusted mobile IM connectivity through their mobile devices. The collaboration with NeuStar through Telefonica O2 Germany is another step for ICQ towards building a loyal base of regular mobile IM users and providing them with all their communication needs.”
“Mobile IM is a core service that provides users with ‘anytime, anywhere’ access to their online contacts,” added Guenter Krauss, senior vice president and general manager of NeuStar Next Generation Messaging (NGM). “It is also an evolving service, as users increasingly want access to their IM contacts, social networks and other communities all from one central place on the handset. Telefonica O2 Germany’s investment in NeuStar’s solutions demonstrates its confidence not only in Mobile IM, but also in a whole host of next generation services.”
Telefonica Tests Innovative Mobile Marketing Platform Powered by Celltick
May 26th
The Telefonica mobile operators group announced today the launch of an innovative idle screen marketing solution which is operated by Celltick’s LiveScreen Media platform.
LiveScreen Media broadcasts news, sports, business, entertainment and lifestyle teasers as well as advertising messages, directly to the mobile idle-screens, creating a synchronized, interactive network of personal billboards. Revenue from the service is generated from content downloads, subscription services and advertising fees.
Movistar, the Mobile Phone Company from the Telefonica Group, tested the service as part of a six-month trial in Mar del Plata, Argentina, involving around 5,000 customers. Results show impressive consumer uptake with 82% of users engaged with the new communication channel on the idle screen.
The Telefonica innovation team is particularly impressed with the platform’s ability to segment users based on location, handset type and areas of interest which are generated from tracking user response to idle screen messages.
According to Marcelo Mitroga, Content and Mobile Marketing Manager from Movistar Argentina: “The platform provides a great opportunity for advertisers as it allows segmentation based on age, sex, area of residence and content of interest combined with the interactivity feature which is unavailable in traditional media.”
Stephen Dunford, CEO of Celltick said: “We have always believed that effective mobile marketing begins on the idle screen. We are very pleased that Telefonica have recognized the opportunity and chosen Celltick to be the platform of choice.”
Nokia Ovi Store Opens Doors
May 26th
Nokia’s long awaited application store has finally turned the closed sign to open and unlocked the front door – but will the tills be ringing like it’s Christmas?
First, some facts and figures. Nokia claim an estimated 50 million customers out there with compatible Nokia phones (over 50 of those, in fact) can access the store. It can speak to you in English, German, Italian, Russian, and Spanish and supports operator billing in Australia, Germany, Ireland, Italy, Russia, Singapore, Spain and the UK – plus credit card worldwide.
“Ovi Store is open for business and we’ve stocked the shelves with both local and global content for a broad range of Nokia devices,” said Tero Ojanperä, Executive Vice President, Nokia Services. “Ovi Store makes shopping for content and applications easy and fun for feature phone and smartphone owners alike.”
If you’ve got the right device in the right country, you can get the Ovi Store mobile application by selecting the Ovi Store icon in the Download! folder on their device. US customers needn’t feel too left out as AT&T are launching the Ovi store later in the year. “AT&T looks forward to introducing Ovi Store for our customers later this year,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “AT&T has a reputation for providing the most customer choice of content and applications and offering Ovi Store is in line with that strategy.”
MACH Warns Lack of Roaming Fraud Protection Could Equal Losses of $5 Billion Globally
May 26th
MACH, the leading provider of solutions to simplify and accelerate the creation and operation of the mobility supply chain, warned today that it expects roaming fraud to cost mobile operators $5 billion globally in 2009 as many operators around the world have yet to comply with NRTRDE recommendations. Consequently, fraud will shift to those who are less well protected.
“Perpetrators of roaming fraud rely on poor operator visibility and slow inter-operator processes to profit at the operators’ expense,” says James Stewart, Director of Fraud Product Management at MACH and Chairman of the Roaming Sub-Group of the GSMA Fraud Forum. “Many operators are re-evaluating the use of their existing fraud detection measures, looking for ways to reduce expenditure. Their margins are under pressure from increasing roaming tariff regulation and competition but they cannot afford to increase their exposure to fraud and their subscribers will not accept any disruption to service caused by fraud prevention.”
MACH clears two out of every three roaming calls on GSM and CDMA networks and settles more than 60% of global inter-operator wholesale invoice amounts. MACH has well over 300 NRTRDE clients, and a rapidly growing Fraud Protection client base that is doubling every 6 months.
“Minimising mobile fraud losses is about the rigorous execution of 4 key disciplines,” James Stewart went on to say. “It’s about timely visibility, quick analysis, intelligent investigation and rapid action.”
MACH’s range of fraud detection and prevention solutions comprising Data Express, Fraud Express and Fraud Protection, not only provides an early-warning mechanism for fraud prevention, they also provide the roaming data that allows operators to better understand customer behaviour. These strong fraud prevention measures enable MACH’s clients to reduce barriers to roaming, which helps them to increase their revenue from roaming subscribers.
MACH’s dedicated Global Roaming Competence Centre delivers near real-time visibility into the usage information for all roaming subscriber events. MACH detection systems are constantly updated to allow analysis based on the latest characteristics of fraudulent behaviour, enabling early identification and monitoring of suspicious subscribers.
MACH’s fraud protection systems reduce fraud losses by increasing visibility and reducing reporting time delays. At the same time, the cost of investment in new systems and new incoming NRTRDE data flows is eliminated.

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