The UK’s mobile operators could boost profit and keep more customers if they change their retention model, according to a report published today.

Retention experts CInergy claim that by assessing what they need to spend to retain customers, instead of what they can afford to spend, the cost of retention could be significantly decreased – and provide a better ongoing relationship with the customer as well.

The basic premise is that whilst call centre staff can openly discuss the customers requirements and suggest a more suitable tariff, they do not always have access to up-to-date information on competing offerings from other mobile networks.

The research explores the retention model currently used by many UK and European mobile network operators and resellers and considers how this can be changed to deliver better value to the business using CInergy’s web-based Accelerated Intelligence product.

Download CInergy Need Vs Afford White Paper

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