20090401-jts_rimphoto4_3001BlackBerry maker Research In Motion (RIM) have just launched their new app store for the device – rather ingeniously called ‘BlackBerry App World’. Available immediately to BlackBerry users in the UK, US and Canada – with more countries to follow – App World aims to offer broad mix of personal and business applications for users to discover.

“The BlackBerry platform provides a truly unparalleled mobile experience for millions of people and we are thrilled today to enhance that experience with a new app store that helps connect consumers with developers and carriers,” said Mike Lazaridis, President and Co-CEO. “BlackBerry App World aggregates a wide variety of personal and business apps in a way that makes it very easy for consumers to discover and download the apps that suit them while preserving the appropriate IT architecture and controls required by our enterprise customers.”

RIM expect around 1,000 applications to go live on the service this week, including applications from content partners such as Bloomberg, New York Times, salesforce.com, MTV Networks and Lonely Planet.

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