Facebook mobile access in NZ rockets 700% in five months
Mobile usage of Facebook in New Zealand has risen 700% since January 2009 according to figures released by Telecom New Zealand (Telecom), operators of the country’s second largest mobile network XT.
In a New Zealand first, Telecom customers with Facebook accounts can now also sign up to receive text notifications directly to their mobile phones from Facebook. Notifications include new messages, friends’ status updates or friend requests. Users can also update their status, search for phone numbers, or upload photos and videos from their mobile phone.
The Facebook notifications’ text is easy to set up online or simply by texting ‘f’ to 3223.
“Almost 2,500 Telecom customers are using Facebook messaging each day since the launch of XT, showing just how much social networking is in demand with our customers” says Liz Wilson, Telecom Head of Mobile Marketing.
“With New Zealand’s Twitter penetration of six percent, the highest in the world, we are going to where customers are online and making it easier for them to connect.”
Those using Twitter on mobiles can receive friends’ tweets, tweet their own message, and send and receive direct messages via a text message. This service is easy to set up by texting to 8987, with the ability to choose which friends’ updates are received and to turn off updates for selected periods of time (see www.telecom.co.nz/twitter for more information).
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Tagged as facebook, Mobile Marketing, social networking, telecom new zealand + Categorized as Mobile News