Alex Kinch

MSearchGroove, the source of analysis and commentary on mobile advertising, mobile search and social media, today announces the first “Meet MSG Day” to be held on November 5th in central London. The event will provide an opportunity to connect with Peggy Anne Salz, mobile thought leader and MSearchGroove Founder and Chief Analyst, and learn about upcoming opportunities with MSearchGroove.

Taking place at Villandry, an elegant French restaurant located on Great Portland Street in the heart of London, the MSearchGroove team will welcome an eclectic mix of vendors, enablers and agencies including Adfonic, Alcatel-Lucent, comScore, Netsize and Smaato, to name a few. Attendees will have the opportunity to brief MSearchGroove on their company offering, in addition to learning about upcoming opportunities such as MobileAd World Focus, a mobile advertising business ecosystem eBook, and new media solutions that provide unprecedented access to industry executives and influencers. Other sponsorship opportunities available include a choice of media solutions, such as podcasts, webinars and branded microsites called “Briefing Rooms’.

Created in partnership with Convergence World, MobileAd World Focus is endorsed by leading global mobile organisations including the Association for Interactive Media & Entertainment (AIME), the Mobile Entertainment Forum (MEF), the Mobile Data Association (MDA) and the Mobile Marketing Association (MMA). The eBook, which will be available from a global network of media partners, aims to educate the marketplace on the mobile advertising opportunity, highlight growth opportunities and expertly document the best practices that make business sense.

Chapters will cover a wide range of topics, including:

• The pivotal importance of engagement and social media marketing
• The tools/technologies available (SMS, MMS, idle screen, mobile coupons, 2D barcodes, sponsored mobile search, location-awareness and multi-modal interfaces) and the business objectives they can achieve.
• The role of mobile analytics to measure success, or failure
• The new opportunities around app stores and branded content storefronts
• The potential for Augmented Reality in mobile marketing campaigns

The work has the broad support of the mobile industry. Paul Palmieri, President and CEO of Millennial Media, the largest and fastest growing mobile advertising networks company in the U.S, is the first member of the MobileAd World Focus advisory board. Additional appointments will be announced in the next weeks.

Limited appointments are still available and companies should contact MSearchGroove’s Stuart Willett to reserve an appointment.

About MSearchGroove
At the intersection of content and context

Peggy Anne Salz is the Chief Analyst and Founder of MSearchGroove (MSG), an online network specializing in analysis and commentary on mobile search, mobile advertising, and social media. Her drive to spark debate about issues impacting the industry at all levels has won her international recognition as a brave new voice in the mobile content market. Her report, “Mobile Search & Content Discovery,” was regarded as the first in-depth study of its kind, establishing Peggy as an authority on mobile search and content discovery technologies, enabling media companies and mobile operators to monetize content and services. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics, earning her a reputation as a leading mobile advertising expert. She has established a successful writing and consulting career based on vision, insight, versatility, and more than 15 years of industry experience. For more information, please visit www.msearchgroove.com.

About Convergence World

Convergence World has expertly documented news and developments in the telecommunications and IT industries since 2004. After building a loyal following in the global operator community, its broke new ground in 2007 when it launched a fully-interactive online magazine. Today their readership relies upon its commentary to keep informed on the latest happenings in the telecommunications and IT industries. For more information, please visit www.mcubedigital.com .

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