The website of Alex Kinch, live from London
The MAXroam road test day one

MAXroam packaging
If you haven’t already read this post, let me bring you up to speed. CEO Pat Phelan over at MAXroam sent me one of his new version five SIMs to play with. Here’s how I got on, from registration to making a call, during five days – and a few thousand miles of travelling – last week.
So the package arrived, and I finally got my hands on it. Due to a slight co-ordination/space-time continuum issue (you know the sort) it took me a couple of weeks to actually get a hold of the package, but last Monday evening I opened the envelope, took out the contents, and armed with a BlackBerry, my trusty MacBook Pro and a nice cup of tea (milk and two sugars please, if you’re offering) I sat down to try out the service.
Now I don’t know about you, but there’s been many a time when I’ve believed I’m too clever to read the instructions. It usually happens with technology, and occasionally IKEA furniture. However this time I thought I’d go through the five easy steps printed on the inside of the packaging. And rather pretty packaging it is too – as you can probably see from the couple of photos taken with my trusty Nokia E71. Anyway, back to the instructions.
1. Buy your MAXroam SIM here and simply register it online at maxroam.com

MAXroam packaging
A little strange to find the packaging of a product I just bought asking me to buy it, but not to worry. Flipping over the back of the packaging I found another set of instructions – ableit slightly different, that started with registration – so I figured I’d follow those instead.
2. Go to www.maxroam.com and click register my SIM
So far so good.
3. Enter the number on your SIM and follow the instructions
“I can manage this”, I thought rather proudly – so I typed in the long number into the website. And bam – it broke. ‘This SIM has not been registered by staff to allow activation. Please contact Customer Support.’ Hmm, it’s nearly 8pm on a Monday night, wonder if I can get this fixed tonight? Rather than try the usual customer service approach, I emailed Pat. Within 10 minutes, I got a response asking for a different number from the SIM card. Sent that over, and within minutes Pat replied again saying it’d be sorted in the morning.
More tomorrow..
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Alex Kinch
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Pat Phelan