Alex Kinch

MSearchGroove, the source of analysis and commentary on mobile advertising, mobile search and social media, today announces the first “Meet MSG Day” to be held on November 5th in central London. The event will provide an opportunity to connect with Peggy Anne Salz, mobile thought leader and MSearchGroove Founder and Chief Analyst, and learn about [...]

MSearchGroove, the source of analysis and commentary on mobile advertising, mobile search and social media, today announced the launch of MobileAd World Focus, a global roundup of the trends, technologies and campaigns impacting the emerging mobile advertising business ecosystem at all levels created in partnership with Convergence World.
Endorsed by leading global mobile organisations including the [...]

Mobile usage of Facebook in New Zealand has risen 700% since January 2009 according to figures released by Telecom New Zealand (Telecom), operators of the country’s second largest mobile network XT.
In a New Zealand first, Telecom customers with Facebook accounts can now also   sign up to receive text notifications directly to their mobile phones from [...]

Latest Mobile Analytics Solution Enables Carriers to Effectively Monitor and Manage Mobile Data Traffic for Feature Phones, Smartphones, Netbooks and other Mobile Devices.

The Telefonica mobile operators group announced today the launch of an innovative idle screen marketing solution which is operated by Celltick’s LiveScreen Media platform.

Mobile advertising worldwide in 2011 will be more than $16 billion – with the Asia-Pacific region grabbing the lions share – around $7.7 billion, according to a report from ABI Research.

Leading mobile marketing firm www.txtlocal.co.uk has witnessed a surge in organisations adopting an SMS strategy to target the 16 to 24 market. Every organisation from big brand names such as L’Oreal to SME’s, Councils, Churches and Sports Clubs are all turning to mobile in a bid to engage with youth audiences.

Link: Text message service helps churches stay in touch with their members :: Inspire Magazine
Faced with falling attendance figures, churches are the latest organisations to jump on the SMS marketing bandwagon – thanks to a little help from Txttouch.
According to Leicester City Vineyard church leader Steve Barber, “Txttouch has been incredibly useful in keeping members [...]

Link: HSBC ditches scheme for mobile ads via Bluetooth – ZDNet UK
HSBC has dropped plans to send advertising messages using Bluetooth technology to the mobile phones of people passing the bank’s branches.
The bank ran a trial of the technology earlier this year at its Regent Street and Canary Wharf branches in London. The system works [...]

Mobile marketing leader Mediaburst today announces that it has been selected by communications agency Multiply to provide text-to-win services for the new Twice as Fast Nurofen Express promotion. The nationwide campaign promotes Nurofen’s new Express product and Mediaburst’s mobile services complement traditional magazine and in-store advertising.
The campaign is the first to use the new unified [...]