The website of Alex Kinch, live from London
Posts tagged mobile virtual network operator
New MVNA launches; student MVNO is first customer
Jul 2nd
London-based x-Mobility have just announced the launch of their new Mobile Virtual Network Aggregator (MVNA) service, and at the same time tipped everyone off about a new student Mobile Virtual Network Operator (MVNO).
So here’s the deal. x-Mobility have an agreement with 3, all the backend (BSS/OSS) systems, a customer care service, plus SIM and handset fulfilment. In theory you don’t have to do anything – apart from give them some cash and a copy of your brands logo. 120 days later and voila – have your very own MVNO. No months of negotiations with the mobile operator over radio access contracts, and no large outlay on equipment.
That’s what Uni-Tel Mobile did, and they’re now about to launch a new UK student-targetted service. Details on exactly what their offer is – when it’ll be available, etc – is a little sketchy, but their Operations Director, Mike Hall, is quoted as saying ‘We think that we have a very compelling offering to the student market and we’re extremely excited about the possibilities.’
Anyway, back to x-Mobility. The company claims they’re working with a number of brands to launch some more MVNO’s soon. But is there room in the market? Many MVNO’s have come, failed and gone. Differentiation against the traditional operators is the key – it’s not just a case of slapping on your brands logo and hoping for the best; a fact that was a little lost on Marks & Spencer a while back.
I’m currently arranging some time with both Uni-Tel and x-Mobility for a chat – if you’ve got any questions you want putting to them please drop a comment on this post.
Page Plus increases coverage, reduces roaming costs
Apr 21st
Prepaid cell phone service provider Page Plus Cellular has recently expanded its coverage area due to a merger of unrelated carriers that was announced in June 2008 and finalized in January of this year. Page Plus, a mobile virtual network operator (MVNO) which uses the nation’s largest network to carry its service, has also eliminated roaming charges in the service areas now covered in the expanded coverage area.
The expanded coverage created by the merger has improved the cell phone service area in all parts of the country, including the Central Plains states where coverage had been lacking prior to the merger.
Dean McDowell, Chief Financial Officer of Page Plus, said, “Whenever you can have a wireless merger of this magnitude result in positive benefits for the customer, it enhances the customer experience. It reassures them that they have made a good choice in going with prepaid phone service in general, and Page Plus in particular.”
McDowell continued, “We are very fortunate to have such a good working relationship with our partner carrier, and we believe our customers will feel very good about the fact that they now have more freedom to use their Page Plus cell phone across the country.”
Page Plus Cellular is a prepaid cellular service provider with nationwide coverage on America’s largest and most reliable network. Page Plus is consistently ranked among the top prepaid service providers for low rates, flexible plans, and exceptional customer service. Page Plus cell phones and service plans are available through its large national network of dealers, and on its website at www.pagepluscellular.com.
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