The website of Alex Kinch, live from London
Posts tagged mobile web
Bemoko brings the Doha Tribeca Film Festival to mobile phones
Oct 29th
UK-based mobile web experts, bemoko Ltd, have used the bemokoLive mobile development platform to create the mobile website for this year’s Doha Tribeca Film Festival (DTFF) which begins today.
Optimised to work with any mobile phone, the Doha Tribeca Film Festival mobile website will be live for the duration of the event and for 12 months afterwards. Mat Diss, founder of bemoko said: “;From the mobile website you can watch trailers for films on your phone, find out where and when films are being screened and create your own personalised festival agenda. Content is taken from the DTFF blog, twitter stream and flickr feeds, enabling visitors to keep up to date with all the latest news and reviews, wherever they are.”
The site was created using bemokoLive, a unique development platform that lets web designers create mobile sites quickly and easily using standard XHTML. Because bemokoLive recognises the characteristics of a phone visiting a web site, the site will display on any mobile phone regardless of operating system or screen size. This removes the need to write mobile sites for each type of phone, meaning mobile websites can be live for a fraction of the time and cost of traditional methods of creating sites for mobile.
As VIP guests at DTFF will be receiving iPod Touch devices which link to the mobile website, bemoko has used the powerful features of the bemokoLive platform to easily create a feature-rich version of the mobile site for iPhone and iPod touch users without having to write the entire site again for the iPhone. Special features for the iPhone version of the site include ‘Apple style’ sliding page transitions, film trailer carousels and touch sensitive maps with pinch zoom and touch scrolling.
DTFF Executive Director Amanda Palmer said, “The website is a great tool for visitors to take part in cultural exchanges of ideas and to engage with groundbreaking filmmakers. To be able to do this from any mobile phone is a huge advantage to our many visitors who will come from all over the World.”
Mat Diss continued: “The Doha Tribeca Film Festival has recognised the power of the mobile Internet as a tool that should be accessible to everyone, regardless of which make or model of phone they have. bemokoLive means that visitors can experience a multimedia experience on their phone that compliments the event.”
-ends-
About Doha Tribeca Film Festival
From October 29 to November 1, 2009, filmmakers and shakers from around the world will be welcomed to the stunning festival hub, at the Museum of Islamic Art (MIA). In this launch year, DTFF is curating a program slate of 30 feature films, highlighting internationally acclaimed Arab films, plus the best of Hollywood, Bollywood, family films, documentaries, animation and world cinema.
DTFF is a unique partnership between Qatar Museum Authority (QMA) and New York’s Tribeca Film Festival. On QMA’s side is Chair, Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, QMA’s CEO Abdulla Al Najjar and DTFF Executive Director Amanda Palmer. On Tribeca’s side, are the festival founders, acclaimed Hollywood producer Jane Rosenthal, entrepreneur Craig Hatkoff, and actor, Robert De Niro.
Visit http://dtff.bemoko.com
WeROK adds free mobile games to mobile/web converged services application
Jun 16th
WeROK, the advertising-funded, free to download and free to use mobile/web converged services application, launched last month by ROK Entertainment Group and Wi-Fi mapping company WeFI, has added free mobile games to its roster of web-enabled mobile services.
In addition to free mobile TV streamed on demand via Wi-Fi and free email, WeROK users are now able, in what ROK believes to be a first for the mobile entertainment industry, to download a selection of high quality games to play on their mobile phone free of charge, over Wi-Fi, via the internet.
WeROK, compatible with Nokia S60 devices, is free to download at www.werok.net and is free to use. WeROK automatically scans for the Wi-Fi hotspots and logs onto the strongest free-access hotspot within range, enabling the user to utilise a variety of web-enabled services contained within the application such as free Mobile TV, free mobile email and low-cost text services.
WeROK’s suite of mobile games has been sourced from leading rich-media ad-network innerActive, providing a non-intrusive manner of in-game ad serving. The ads are retrieved via Wi-Fi and may be targeted based on player demographics, location and contextual awareness to each game.
“We have already seen a fantastic level of interest in WeROK driven, largely, by our free Mobile TV service” said Jonathan Kendrick, Chairman and CEO of rok “and we are confident the addition of free mobile games – in what we understand is a worlds first in mobile entertainment – will serve to further boost the popularity of WeROK globally”.
WeROK is connected to WeFi’s globally-mapped database of more than 24 million Wi-Fi hotspots, and locates the best free Wi-Fi connection automatically.We
$7.7bn spend on mobile advertising in Asia-Pacific in 2011 – report
May 20th
Mobile advertising worldwide in 2011 will be more than $16 billion – with the Asia-Pacific region grabbing the lions share – around $7.7 billion, according to a report from ABI Research.
“Spending on mobile marketing and advertising in 2009 worldwide is at least flat compared to 2008 if not slightly growing,” says ABI Research senior analyst Jeff Orr. “That’s very encouraging compared to the numbers for advertising in other media. It’s less money per campaign, spent more intelligently, with greater benefit per dollar.”
Why has mobile marketing and advertising been more widely adopted in some Asian countries than elsewhere? Particularly in the most broadband-enabled countries — Japan and South Korea — SMS text messaging, the downloading of ad-supported games and applications, and the mobile web were adopted widely and quickly by consumers. People understood how to use these services and rapidly built them into their lifestyles. Add a cultural predisposition to becoming a fan of the latest popular trends, and you have a consumer receptive to mobile marketing.
Orr notes that successful mobile marketing demands a new way of thinking about ad campaigns. “Mobile advertising is intrinsically more targeted than ads in conventional media or even online. It also offers much greater potential for interactivity: it’s really a ‘conversation’ with your customer, one that can allow the consumer to take direct purchasing action. And it offers extremely accurate measurement of campaign results.”
Despite its intrinsically lower campaign cost, however, even mobile advertising is not completely immune from the recession. If an advertiser or brand owner had mobile in their experimental budget, chances are it has been cut. But if mobile was already a more significant and established part of the marketing mix, spending has been maintained or even increased for 2009.
The findings form part of ABI Research’s new study – Mobile Marketing and Advertising. More details on their website.
Mobile websites are 30% slower than PC web: research
Apr 21st
With more than1 1.1 million websites now tailored for mobile access, users are increasingly looking for consistency, reliableness and ease-of-use – and to help achieve that web performance benchmarking company Gomez have teamed up with dotMobi (the folks who look after the .mobi Internet domain) to compare and rank the mobile Web experience provided by the top businesses in the airline, banking and search industries.
The companies are testing five critical aspects of mobile Web experience – readiness, discoverability, speed, success and consistency – and publishing the results as monthly Mobile Web Experience Benchmarks. The first results find that mobile Web sites are 30 percent slower when compared to computer-based Web browsing. As an example, Gomez have published benchmark data for the airline, banking and search sectors.
“End-users expect great Web experiences, whether accessing the Internet from a mobile device or a desktop computer. However, Gomez’s new benchmarks indicate that the mobile Web has some catching up to do in order to meet end-users’ expectations,” said Matt Poepsel, Gomez’s VP of Performance Strategies. “Applying a universal benchmarking methodology makes the most sense. It helps businesses baseline and improve their mobile Web performance so that, over time, they can deliver quality online experiences to all consumers – no matter how they access the Web.”
“As dotMobi announced in a recent study, there are now more than 1.1 million Web sites designed for mobile users, and that number is continuing to grow at a incredibly fast pace. Helping consumers better understand which of those sites will offer them a good experience – no matter what handset or operator they’re using – will help increase the use of the mobile Web,” said Trey Harvin, CEO of dotMobi. “Benchmarking allows businesses to see their sites in relation to the sites of their industry peers, which will also help drive the creation of more good sites for consumers to use.”
UK drivers get new traffic mobile site
Apr 10th
What does Easter weekend mean to you? Apart from the obvious religious aspects, chocolate and hot cross buns, it’s also one of the busiest times of the year on Britain’s roads.
In anticipation of the more than 10 million people expected to travel this weekend, the UK’s Highways Agencies has unveiled a new mobile-optimised website to provide traffic information to drivers..
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