AT&T and LG Mobile Phones today announced an integration with MTV’s new series “The Phone“, executive produced by Justin Timberlake, which premieres today at 10:00 p.m. ET/PT on MTV. Viewers will see the game contestants using LG mobile phones with AT&T service in a competition that simulates what it would be like for viewers to be dropped into the middle of a thrilling adventure movie.

“The Phone” is a groundbreaking game whose blend of reality and cinematic action-adventure pulls its participants out of their everyday lives and thrusts them into a high-stakes labyrinth of engagement, suspense and intrigue as they race against time for a huge cash prize. Specifically, viewers will see the “Operator” use the recently released LG Xenon(TM), available from AT&T, which includes a stylish touch screen, a side sliding full keyboard, instant messaging, mobile e-mail, threaded text messaging, AT&T Navigator and a unique User Interface with a visual contacts feature connecting friends and family by displaying favorite contacts screen.

Contestants must constantly use an LG phone and AT&T services to successfully navigate challenges to earn money and continue competing in the game.