The website of Alex Kinch, live from London
Posts tagged Research
US mobile web use grows 300% in last year
Jun 5th
Link: webitpr | Mobile web use in the US surges ahead with three fold increase in last 12 months
Bango have just released a survey of mobile web usage, which shows the US consumers are really hammering their handsets for internet access.
Bango today published statistics which confirm that the United States is at the forefront of a mobile web growth with a three fold increase in usage over the last year. This rapid rise, taking the US to second position behind the UK, is being fuelled by the increasing popularity of mobile search as a way of finding new content and services.
By working as a ‘global exchange” for the mobile web, Bango is able to provide a unique insight into where users are coming from world-wide and what handsets they are using. The top five countries accessing the mobile web via Bango* in April 2007 were the UK at 27%, the US at 21%, South Africa at 11%, India at 9% and Indonesia at 3%. In total, Bango detects mobile web users from over 190 countries.
TV drives US premium SMS revenue
Jun 4th
Link: Reality TV Driving Premium SMS Revenues
Telephia has published a report which says that USA premium SMS revenues totaled more than US$273 million, making up 32 percent of mobile content revenue in Q1 2007.
Voting/sweepstakes entries generated more than US$35 million. While voting/sweepstakes entries generated only 13 percent of total revenues for premium SMS transactions, they represented 47 percent of premium SMS volume, equaling more than 34 million transactions.
47% of the volume is quite impressive. Hopefully the US market has learnt from the mistakes of the UK broadcasters when it comes to premium SMS and telephony.
Nearly 1m mobiles get flushed in the UK each year
Jun 4th
Link: Brits Drop 850,000 Phones Down the Toilet – Each Year
If you’ve ever found yourself trying to fish your mobile out of the toilet, you’re not alone. A staggering 855,000 handsets are flushed away every year in the UK – that’s roughly £342 million we’re ‘loo’sing. Research by SimplySwitch, the price comparison and switching service, found 4.5m handsets are lost or damaged every year.
Nokia lead mobile phone sales increase
Jun 4th
Link: Mobile Phone Sales up 14%, Nokia Leading
Sales of mobile phones in the first quarter of 2007 reached 257.4 million units, a 14 percent increase from the same period last year, according to Gartner, Inc. The growth was bolstered by strong demand from key countries in Asia/Pacific, such as China, as well as Japan. Western Europe and North America registered the expected slow down after strong Christmas sales and saw only moderate growth over the same period in 2006.
Sun, sea, surf and cellphones
Jun 3rd
Link: Majority Take Work Cellphones with them on Holiday
Sun block. Beach umbrella. Laptop. One in five people toted laptop computers on their most recent vacations, an AP-Ipsos poll released Friday said. Along with the 80 percent who said they brought along their cell phones, the survey shows going on vacation no longer means being out of the electronic loop.
SourceWire | Press Releases – China’s Mobile Content Market to Top $21bn by 2012 with 3G Services Accounting for Almost $4bn
May 31st
Research firm Juniper have published a study revealing that the Chinese mobile content market will hit $21bn by 2012, with 3G services accounting for almost $4bn.
Currently W-VAS revenues in China are primarily being generated from SMS and ring-back tone services operating on 2G and 2.5G platforms, but the forthcoming launch of 3G will see new areas of growth with particular emphasis on music, games and streamed video. The report suggests that by 2012 3G will account for some 19% of total W-VAS services.
It’s cheaper to fly than call
May 31st
Link: Rebtel Blog » Blog Archive » Rebtel research: Cheaper to fly than to call
Some interesting research courtesy of Rebtel – in fact UK Sunday tabloid News Of The World found it so interesting they wrote an article all about it.
SKY-HIGH international mobile phone charges can make it cheaper to FLY abroad for a chat with a pal than to call them up.
Industry insiders have told the News of the World that UK customers are charged up to 50 TIMES what the networks actually pay for international mobile-to-mobile call time.
You got to feel a little sorry for the operators of late. If it’s not one thing it’s another.. but on the flipside, if they really are making such a ridiculously high margin, they’ve only got themselves to blame if the Government and EU decide to launch an investigation into it.
Cinemas top mobile search index
May 29th
Link: webitpr | Latest Mobile Local Search Index Shows Tech Savvy Consumers Want Wireless Internet
m-spatial have just released their Winter/Spring Mobile Local Search Index, which features some interesting results.
The index, based on searches made from mobile phones in the first quarter of 2007, shows that cinemas, food and accodomation are amongst the most popular things people search for from their handset. Odeon and Cineworld take the top two places with 18% and 17% respectively, and fellow cinema chain Vue grab the number seven position with 8% share of search terms.
Also in the top 10 are Domino’s Pizza (9%), Pizza Hut (9%), Tesco (14%) and Premier Travel Inn (7%).
Surveys uncovers Australian text habits
May 26th
Link: Generation TXT | Herald Sun
A Macquarie University study, researching the texting habits of 100 people aged between 18 and 35, found SMS messaging increased greatly when relationships were starting.
Another Australian study found 34 per cent of adolescents admitted using SMS to flirt with someone they were interested in.
Many male adolescents reported they could say things using SMS they would not be able to say in person. Using new technology helped them make the first move in the dating game.
There’s a lot more Australian text stats in the article, which is worth a read if you’re interested in the market down under. But wait, it’s not all rosey when it comes to texting in that part of the world, as the next blog entry will reveal..
‘HELLO? I’M ON THE LOO’
May 25th
Link: Workers admit to online toilet habit
Some interesting research courtesy of T-Mobile shows that 15 percent of office workers regularly surf the internet from their mobile whilst sitting on the can.
As bosses increasingly clamp down on Internet usage at work, a study commissioned by the mobile network found that a hefty one in four workers (26 per cent) have no access whatsoever.
Nearly half of respondents said they used their mobiles to log on while at work and 15 per cent admitted they were forced to log on in the bog.
Curious facts and statistics aside, the company also found that nearly 44% of the 2,000 people surveyed said mobile net access was ‘too costly’ – despite the rise in availability of ‘unlimited’ data plans.
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